Our Model
WE IGNITE AND SCALE BIG IDEAS IN THE CANNABINOID SPACE THROUGH THREE PLATFORMS
The Incubator
Majority owned and operated businesses which are managed by Steady State Brand’s team.
The Accelerator
Providing access to expertise, opportunities and supply-chain control through long-term partnership in exchange for equity.
The Fund
Sparking growth through investment and access to accelerator services.
Accelerator Services
Network
Making the intros that count to potential investors, advisors, employees and partners
Brand Development
Crafting the story and visual identity to be compelling and memorable through our network of creatives
Growth Marketing
Prioritizing the levers that will work best and effectively working around the restrictions on major platforms
Web Design
Our network of contractors and agencies can design and optimize a DTC site tailored to the cannabinoid space
Sales & Distribution
Identifying the high priority channels and the best way to penetrate them
Sampling
Finding opportunities to get products into the hands of potential customers – from 50 to 50k pieces
Testing & Claims
From claims making trials to double blind placebo clinical testing
Influencer, Affiliate & PR
Scaling word of mouth and content marketing
Regulatory
From labels to site claims, our team and attorneys ensure you stay on the right side of current regulations
The Fund
We write checks of $50-$200k and with that offer our portfolio companies a key strategic advantage — a manufacturing and growth partner that is invested in their success.
Investment Criteria
Founding Team
Grit, resilience, experience, a network, ability to recruit and fundraise.
Unfair Advantage
Technology, form factor, brand, distribution – we seek teams that have an edge on their competitors.
Strategic Alignment
Partnering with SSB can turbo charge your ability to scale.